The trade show CRM

One CRM, from the booth
to the signed order.

80% of trade show leads never get a follow-up. Not yours anymore. We capture the conversation at the booth and close the deal in the same tool — no export, no second system.

Source: CEIR / Exhibit Surveys, 2025. About 81% of attendees hold buying authority. The leads are real. The follow-up is not.

The numbers we built this on.

$811
Cost per lead
The most expensive channel in B2B.
$32,400
Spend per show
Median exhibitor budget, before anyone follows up.
$735
Scanner rental
Per device, per show, from the organizer.
14 days
Until the CSV arrives
No notes, no context, half of them cold.

Sources: CEIR and Exhibit Surveys, 2025. Organizer exhibitor order forms, 2026.

The problem is not your team

It is the patchwork. Half of it you bought, half of it you invented.

A notes app, a spreadsheet, a rented scanner, a capture app, a CRM. Five places, and the conversation lives in none of them.

01

The notes app and the spreadsheet

Three lines in Notes, a contact shared to a colleague, a stack of cards under a rubber band. On Monday somebody types it all into a spreadsheet. The one person you meant to write to is in nobody's contacts.

02

The organizer's scanner

Rented per device, locked to one show, exported as a CSV days later. It records a badge. It does not record what was said.

03

The capture app

Priced per event, paid again for every show. Its proudest feature is syncing to a CRM. Meaning: it stops exactly where the work starts.

04

The CRM customization project

Six months, an integration partner, a field called "Event Source". Nobody on the booth has ever opened it.

The solution

Scan, talk, and we do the rest.

Scan the badge, have the conversation, speak a short voice note when it ends. That is your part. The contact, the company and the lead are created and linked, the company is researched, and your own words become the summary, the needs with value, the next step with a date and a hot, warm or cold rating. Nothing left to type up on the flight home.

See it in a 20 minute demo
Recording a voice note on the phone at the booth, with the live transcript and a button to stop and transcribe
The Trade Show Companion dashboard: leads due today, overdue follow-ups, pipeline value and the next fair
The morning after

You open the laptop and the day is already sorted.

No list to build, no filter to set. The conversations from the booth are already in it.

Due and overdue
Who you owe an answer today, and who already slipped.
Pipeline value
What the open leads are worth, counted, not estimated.
Needs attention
Leads that went quiet and are due for a nudge.
Next show
Days to go, and what is still open from the last one.
Booth to closed deal

The lead is never handed off. It grows into a customer in the same place.

Behind the capture sits a full CRM: customer records, quotes and orders. Leads, contacts and companies in one tool, one login, one invoice.

Day 0 · on the booth

Capture

Badge, business card or QR form. Voice note. Live company research. On any phone your team already owns.

Day 1 · the morning after

Follow up

Every lead is ready to work when you open it. Assessed hot, warm or cold from what was actually said, the company already researched, and a next step drawn from what you know about them.

Day 30 and beyond

Convert

The lead becomes a customer, with everything you need to keep track of them. Quotes and orders on one record, and the whole conversation history along with them.

Compare shows

Bring numbers to the budget meeting, not anecdotes.

ShowLeadsPipelineWon
Pack Expo · Chicago142$1.9M$412k
Gulfood · Dubai96$2.4M$680k
Anuga · Cologne311$0.6M$0

311 badge scans. Zero revenue. Now you know which booth to cut.

Built for show floors

Bad Wi-Fi does not lose a lead.

Scans and forms are saved on the device and sync when you are back online.

AI assistants via MCP

"Who are my hottest leads from Gulfood?"

Ask Claude, ChatGPT, Copilot or Gemini, connected directly to your CRM through MCP. Your data, your assistant, no export. Included in your plan — no AI credits, no metered add-on.

Your data

Your data is yours. In writing.

Your workspace is kept apart from every other customer, exports run any day, the REST API takes your own keys. Our servers are in Germany. If your rules say the data has to sit somewhere else, on-premises deployment is available on request.

Read the data processing agreement
Encrypted and backed up
Encrypted in transit, encrypted backups, servers in Germany
Separated customer data
Your workspace is kept apart from every other customer
Status page
Public uptime, checked every minute, 90 day history
No lock-in
CSV and Excel export any day, REST API with your own keys
Pricing

Priced per person. Every feature included.

Pay for the people who use it, not for every show. Capture, AI and the CRM are all included — no AI credits, no per-feature upsells.

$40per person / month, billed annually

From 11 people, $35 per person / month.

Your next show, free
$0

Try it on your next show, no credit card. Run one real show on it before you decide.

Start free trial

Your next show is already on the calendar.

See it in twenty minutes, or set it up yourself and run one real show on it before you talk to us.